Step 1: Read the Instruction Manual

101 Lines and When to Use them is a misguided title.

For one, there are at least 358 lines in this book.  Count ‘em and weep.

More importantly, the least useful content in this book may be the lines.

The most useful content in this book is the “When to Use Them” part.

The reason this book started was the questions so many entertainers ask right away when they talk to their peers. “What are you using to get customers in VIP?” “How come they always stay so long up there?” “How many hours did you guys do?”

Most dancers may not ask right away, and they may never say those questions out loud. But we have all, at some point, thought about it. It’s a healthy instinct—to wonder what you can do to improve your skills, and to wonder what other people are doing right or wrong. 

Here’s the thing: we fixate on lines because they’re the most obvious, clear part of the selling process. It’s what we think matters most. On top of that, lines are something we can copy-paste, repeat and use, and (hopefully) get results from.  You can’t copy someone’s look, or work ethic, or charm. But you can copy their lines…or so we think. Before starting this book, look at the next line a few times until it really sinks in:

A line is only the tip of the iceberg.

A line is only the tip of the iceberg.

A line is only the tip of the iceberg.

Entertainers that fixate only on lines ignore the most important reasons customers do business: presentation, strong approaches, handling objections with wit and charm, leading customers to a product or purchase, learning how to ask for more, becoming unshakable in your attitude, consistent in your practices, and outsmarting your only competition: yourself.

And even though dancers will agree with that in principle, eventually they’ll come back around to the same question. “Yes Carmen, I get all that…. but what do you say when they tell you….?”

Again, you’re not wrong to wonder.  It’s nice to think in abstractions, but eventually we all want to know how it really works. What it really looks like to bring in ideas like “become unshakeable” or “get him to buy” onto the floor. To go from the theory to the practice. 

That’s the mission of this book: to give you hundreds of practical skills you can use inside and outside of the club, and to show you exactly why they work, when they work, and how to make them your own.   And even though this book was written with content that works at every style of club and that can be modified to help any dancer:

This book is not for everybody.

If you want to take the easy way out, find another resource.

If you’re looking for ways to scam or steal from customers, you won’t find them here.

If you’re comfortable living life at 50%, seek that elsewhere.

It wasn't meant to be looked at once and then put away. It is not theoretical. It is a manual to help you learn different skills you can take into the club. To get value out of a product like this, you will have to put these skills to work. 

You will have get curious and invested in your business.

You will not get free passes, excuses, or complaints.

You will not get to blame anyone but you for your wins and losses.

And you will have to get past the instinct of copy-pasting the information in here

and start put together strategies that work for you!

What you will get by reading is a thorough investigation into how the strip club works, and how you can make it work for you. There are dozens of references, studies, articles, and resources in here to back up claims about sales, sales psychology, and human interaction. The chapter order assumes you understand how a club works, and that you’re ready to put these principles into action. The tone assumes that you’re a stripper, and that you care deeply about growing your business. This is not light-hearted stuff. Our business has ugly sides, frustrations, challenges, and big mistakes- and we will not shy away from those conversations. If you want a happy-go-lucky approach that only gives you unicorns and rainbows, this is not it.  

What you’ll find are tons of actionable tips, anecdotes, common mistakes, frequently asked questions, and of course—lines. You’ll see advice, information, and resources that usually don’t show up in the world of dancing. Because this is not a vague guide to “hustling.” This is a thorough and consistent approach to training, thinking, and acting inside and outside of the strip club for entertainers that want to get results. 

This approach treats stripping as a serious business,

and assumes that you’re ready to do the same.

This is an industry that can change your life drastically, create massive opportunities, and teach you skills you’ll carry the rest of your life. That is the tone of this book, each section in it supports this message.

Step 2: How to Read this Course

While most products like this only make sense in-order, this one was written to help you in whatever areas you’re working on now.   So, if one particular section calls your attention, by all means spend extra time there.  That said, this content was written to build on itself.  It uses the order of things at the club (approach, build rapport, sell, upsell, follow up, repeat) to give you lots of skills to put into place, but all of these skills will assume that you’ve mastered the last section.

So, even though you may be most excited about closing more rooms, if you skip over the section on approaches you will be missing some pretty important elements that will affect your closes. Just like if you only read the section on selling more from stage, you may be missing lots of ways to convert your sales into long VIPs or massive tips. 

  While no one product can satisfy every user, this one was written assuming every potential style of club environment. This is important to note because there are some sections you may be tempted to skip over. For example, if your club doesn’t have VIP rooms you may be considering skimming past those sections.

I encourage you to read every section no matter what style of club you work at, because in each section there are key pieces of information you can bring into your strategy. If your club doesn’t have a stage, or it doesn’t have rooms, or dances are no-touch, or you sell additional services, or you don’t sell dances at all and love to conversate—whether you work five hours a week or 50, this book was built with those differences in experience in mind. Not everything in here may work for you, but many sections that you may be ignoring or assume you have “in the bag” may have massive opportunities for you to earn more.  

Think of it this way: if you miss out on a tip that can close you a four-figure deal, you are leaving money behind. You paid for this information. So make sure you get the most out of it. 

Step 3: What You Can Expect

           This book is ordered into:

o  Approaches

o  Common Objections to Approaches

o  Building Rapport

o  Closing Sales

o  Common Objections to Closes

o  Upselling

Each chapter is split into sections outlining key principles, skills, information, and lines. 

To keep things organized, lines that are being said or quotes from others are italicized. So, if I’m quoting a friend and she said, “hey Carmen, how’s your day?” the font will change to reflect that. For your viewing pleasure, all lines have a number at the end between 001-358. This is just a running count of how many lines are in your book. 

There are sections and pieces of information that may have particular importance in the book. Those are headed with one of the following to:

Highlight a common concern, mistake, or issue that pops up in the area being covered. 

Pay close attention, and consider what these issues might look like at your club.

Highlight a quick piece of advice or a less-than-common strategy that can help you earn more. While many sections in this book are full of sales tips, these highlighted ones may be a little bit unorthodox or particularly helpful.

Highlights main themes or principles, especially in longer sections of content. These are quick summaries of what to focus on when re-reading or putting ideas into practice.

Highlights important conversations, nuances, or particularly useful observations.

Highlights information that works best in practice. For this, and all other information in this book, please remember that you are the only person who decides what is a good idea.

This book is only generalized information and it should not be taken as specific advice. This book offers no guarantees or promises, and reading further constitutes agreement that you, and only you, are responsible for any actions taken on account of reading this information. Racks to Riches, LLC is not liable for any actions you choose to take because of information in this book, and before using any of this information, you should review your local, state, and national laws, your club policies, and your best course of action.

Step 4: Where to Use It

While Teachable does offer a mobile app for iOS users, this course is best used on a desktop device.

The videos, photos, attachments, and other dynamic elements that really take the content to the next level will only show up through the Teachable website on a desktop tablet or computer.